OKI ITEX Booth

A key feature of this booth design for OKI is entertainment. The main attraction is a replica 1959 pink Cadillac - a similar car to the one Elvis Presley bought for his mother. The car was used to bring awareness to breast cancer and attendees could have their picture taken with an Elvis impersonator and have it printed  on an OKI printer. 

A movie screen, housed in the top of the main, pink light tower, periodically descended behind the car to create a drive in movie experience showing three movie trailers featuring OKI products and services.